Wynn Sports, Wynn Casino Enter N.J. Market

New Jersey has welcomed Wynn Sports as the 18th sports betting app in the state. The app debuted August 4 after a five-day soft launch. The Las Vegas-based company enters the market through a Caesars Interactive skin.

Wynn has joined the largest regulated sports betting market in the U.S., a market that’s super-competitive, according to Casino.org. New Jersey sportsbooks won $12.6 million in June with a limited athletic schedule.

Wynn Sports lines will come from European digital sports company BetBull, so Garden State odds could differ from those posted in Las Vegas. In 2018, Wynn entered into a strategic partnership with BetBull Ltd. to pursue sports betting opportunities in the emerging U.S. market.

While considered a minor player in sports betting, Wynn has a partnership with Full House Resorts, Inc., with access to Colorado and Indiana—two of the fastest-growing sports wagering markets in the country.

During a second-quarter conference call with analysts and investors, the New Jersey app did not come up for discussion. Neither did the New Jersey debut of the online gaming site, Wynn Casino. The state produced almost $85 million in iGaming win in June.

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