Hard Rock Atlantic City Launches Social Casino Site

Hard Rock Hotel & Casino in Atlantic City is still months from its planned opening, but has already launched an online presence with a social casino site. Hard Rock said the site would feature “Hard Rock branded” social games.

Hard Rock Atlantic City is offering up a preview of its expected online presence in New Jersey with the launch of a social casino site.

The free-to-play site will feature Hard Rock branded casino games, according to a press release. The site is being launched through a deal agreed in February between the Seminole Tribe of Florida and BlueBat Games, a subsidiary of Novomatic’s interactive arm Greentube.

This deal covers all 11 Hard Rock properties owned by the tribe, as well as its six Florida-based casinos operated by Seminole Gaming.

“We are excited to announce the arrival of our online social gaming site that is easy to navigate and offers free play,” said Hard Rock Hotel & Casino Atlantic City President Matt Harkness in the release. “Launching this social-games website will bring excitement to those who enjoy playing the most innovated games for slots and tables online and it will be a great opportunity for many to experience and connect to the Hard Rock brand for the first time.”

The site will offer popular slots, video poker and table games for home or mobile devices, including games such as High Voltage Blackout, Rawhide, blackjack and roulette. The site will also regularly run online slot tournaments, where players can play and interact with anyone on the site at that time. Players can also play against themselves by competing in quests, the release said.

Hardrocksocialcasino.com players also have the option of linking their social games play to their Hard Rock Hotel & Casino Atlantic City Wild Card rewards account or linking to other Hard Rock properties’ rewards programs to earn more points for merchandise or casino dining rewards and other prizes and gifts, the release said.

Hard Rock will follow its social launch with the roll-out of a real-money iGaming offering powered by Gaming Innovation Group, marking its entry into the regulated New Jersey online market, the release said.

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