Caesars Entertainment has officially launched its newest proprietary iGaming platform, Horseshoe Online Casino, in New Jersey. The launch marks the fifth North American jurisdiction where Horseshoe Online Casino is now available, joining Michigan, Pennsylvania, West Virginia and Ontario.
In a press statement, the company said the new site (horsehoeonlinecasino.com) brings the “player-centric gaming experience” for which the original Horseshoe in Las Vegas was known to the online world, calling Horseshoe “a cutting-edge online casino app and desktop platform developed for the seasoned casino player.”
The Horseshoe in Downtown Las Vegas was launched in the 1951 by legendary gambler Benny Binion. It quickly became the place for high rollers and generous comps, with Benny’s signature care for customers. It was the original home of the World Series of Poker, which drew thousands of players to the annual tournament. Benny was succeeded by his son, Jack Binion, who grew the Horseshoe with the same goals into a nationwide brand with gaming expansion. Horseshoe was sold in 2004 to Harrah’s Entertainment, which later became Caesars Entertainment and the Horseshoe Las Vegas has replaced Bally’s and is the new home to the WSOP.
The good news for players is that the Horseshoe Online Casino is part of the Caesars Rewards loyalty network. That means new members can link their online play to their Caesars Rewards card, to earn tier credits online that can be redeemed at any of Caesars’ 50-plus brick-and-mortar casino properties—including its Horseshoe casinos—across North America. Online promotions will give players the opportunity to win real-world experiences at top Caesars destinations, with packages featuring travel credits, culinary experiences and VIP nightlife.
“The Horseshoe brand is anchored by a promise to put the player first,” said Matt Sunderland, senior vice president and chief iGaming officer at Caesars Digital.
“A brand with such a storied past deserves an online equivalent that pays respect to the legacy it has established in gaming, and that is what we’ve created with Horseshoe Online Casino. This launch reinforces our multi-brand online casino strategy by seamlessly bringing another one of our world-class Caesars brands into the palms of players’ hands.”
Horseshoe’s online casino has a multi-lobby navigation layout modeled after a real-life casino floor layout, with curated lobbies dedicated to core casino game mechanics, including high-limit slots, private live-dealer tables, linked progressive jackpots, variations of poker and roulette, and more.
The new site also features a rich collection of exclusive, Horseshoe-branded custom gaming titles, made possible through Caesars’ strategic partnerships with leading gaming providers. The proprietary titles include Horseshoe Rising Rewards by Games Global, 2x3x Horseshoe by AGS, Horseshoe 3 Coin Cowboy by Bragg Gaming, and Horseshoe Slick Riches LuckyTap by Design Works Gaming. These titles accompany the platform’s expansive gaming catalog, highlighted by emblematic titles offered across casino floors at Caesars Rewards destinations.
To entice new members to the site, Horseshoe is offering a 100 percent “Casino Bonus Back” that pays players back for all net losses incurred on the first two days of activity, matching the initial deposit up to $1,000.
Like the other Caesars sites, Horseshoe also will offer the ability to cash in Online Reward Credits earned for play at the site into playable cash. At those other sites, for every 1,000 Reward Credits converted, the casino will add $10 to your available cash balance.
The Online Reward Credits earned vary according to the type of game you play:
| Games Type | 1 Tier Credit & 1 Online Reward Credit for every: |
| All Slots | $10 wagered |
| Video Poker | $25 wagered |
| Blackjack | $50 wagered |
| All Other Casino Games | $25 wagered |
Horseshoe Online Casino joins the Caesars online network that includes Caesars Palace Online Casino, Caesars Sportsbook & Casino, Tropicana Online Casino, Harrah’s Online Casino, and Yo. Players can expect the same full slate of daily, monthly and ongoing promotions offered by the other Caesars online sites.
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