Harrah’s Philadelphia Casino and Racetrack in Chester, Pennsylvania has become the latest gaming property to sign a partnership with a professional sports team since the repeal of the federal ban on sports betting in May 2018. Harrah’s announce that the property has signed a marketing deal with the NFL’s Philadelphia Eagles.
The deal, which includes in-stadium signage and branding, “Eagles Legends” appearances at the property, plus email and direct-mail marketing, will further enhance Caesars Entertainment’s already existing exclusive marketing deal with the National Football League. Specific terms of the deal were not disclosed.
“Harrah’s Philadelphia prides itself on partnering with organizations that share our same core values, and the Philadelphia Eagles are the gold standard in terms of customer service, community engagement, and on-the-field product,” said Chris Albrecht, senior vice president and general manager of Harrah’s Philadelphia. “We each have passionate and loyal fan bases, and we look forward to connecting with them in new and innovative ways and providing them with exciting experiences through this partnership.”
Harrah’s Philadelphia will serve as the presenting sponsor of the Eagles “Drive Summary” video board feature as well as the team’s “Scratch and Win” game in its mobile application. The casino also will have a branding presence in select email campaigns to the Eagles fan base, as well as in the Eagles Pro Shop located at Lincoln Financial Field. In addition to branding opportunities, Harrah’s Philadelphia will host Eagles Legends at its entertainment complex. Casino guests will also enjoy commemorative Eagles Caesars Rewards cards, co-branded apparel and gifts and Philadelphia Eagles branded table games.
“World-class entertainment and a strong commitment to the customer experience are synonymous when you think of Harrah’s Philadelphia,” said Catherine Carlson, Philadelphia Eagles senior vice president, revenue and strategy. “This new partnership will enable us to work creatively with Harrah’s through innovative ways to further engage with Eagles fans. We look forward to offering special Eagles experiences and co-branded touchpoints with Harrah’s Philadelphia year-round.”
Earlier in 2019, Caesars Entertainment, Harrah’s parent company, inked a multi-year sponsorship deal with the NFL that allows Caesars to provide unique experiences for fans by using its casino properties, celebrity chefs, premier music artists and a wide range of entertainment options. Caesars had the exclusive right to use NFL trademarks in the United States and the United Kingdom to promote Caesars casino properties and activate at key NFL events including the Super Bowl and NFL Draft.
