NetEnt Signs Deal with Churchill Downs

NetEnt has entered into an online games partnership with Churchill Downs in a move which should increase its presence in the New Jersey online market. Churchill Downs has targeted entering the state’s online gambling and sports betting market by early next year. NetEnt said the deal will be an important contributor to growing Churchill Downs online casino offerings.

Churchill Downs plans to enter the New Jersey online gambling market could be advanced by a new deal with NetEnt for online casino games.

NetEnt will deliver its full portfolio of online casino games to Churchill Downs, which has targeted early 2019 for the launch of both an online casino site and an online sports betting site in the state. The company has already announced a partnership with Golden Nugget Atlantic City and tech provider SBTech for the launch.

Erik Nyman, managing director for NetEnt’s Americas business, said in a press release that the addition of its games will become an “important contributor” to growth in online casino for Churchill Downs.

The move also comes after NetEnt promised it was working on deals to reverse a slowdown on the company’s UK-based revenue.

Churchill Downs has also applied for an online gaming license in Pennsylvania.

In another story, Rush Street Interactive—which runs the playsugarhouse.com online casino and sportsbook in New Jersey—has apparently switched its partnership on sports betting from Golden Nugget Atlantic City to Monmouth Park racetrack in Oceanport NJ.

Online casino sites in New Jersey must be partnered with an Atlantic City casino, but online sportsbooks can also be partnered with the two racetracks in the state—including the Meadowlands Racetrack—that have sports books.

Golden Nugget’s sports book cannot accept bets on NBA games under New Jersey regulations as the casino’s owner, Tilman Fertitta owns the NBA’s Houston Rockets. The transfer of playsugarhouse’s sports book to Monmouth Park would presumably allow the site to accept wagers on the NBA.

PlaySugarHouse’s online casino site remains partnered with Golden Nugget.

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