Rush Street Interactive, Inc. (RSI), a leading online casino and sports betting company in the United States and the rest of the Americas with its BetRivers online operations, last month announced the official launch of its highly anticipated proprietary online poker platform, in close partnership with Phil Galfond, a widely respected figure in the poker community. This ground-breaking launch marks a significant milestone in RSI’s broader poker strategy, offering a unique player-first experience designed by poker players, for poker players.
Designed by Poker Players for Poker Players
The BetRivers Poker platform was crafted through continuous real-time feedback from those who know the game best, including the experienced senior leadership team, many of whom are former professional poker players themselves. Their hands-on involvement has ensured that every feature, from game variety to reward systems, serves the poker community authentically.
A key differentiator of the BetRivers Poker platform is the deep involvement of Phil Galfond—not just as an ambassador, but as a vital partner in its design and development. As a professional poker player and industry innovator, Galfond brings invaluable insight into the game, ensuring the platform is finely tuned to meet the needs of poker players at every level.
“As poker players, we designed this platform from the ground up to be for the players—all players. From the amateur playing their very first hand to the sophisticated pro, everyone was kept in mind as we focused on fairness, excitement, and generous rewards that truly benefit the player,” said Galfond. “I’ve been heavily involved in the game design, promotions, and policy decisions, and, more importantly, in building an incredible team that sees online poker the way I do.”
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Innovative Features and Game Variety
BetRivers Poker offers a comprehensive suite of game formats, including cash games, Sit & Go tournaments, and Multi-Table Tournaments (MTTs), catering to players of all skill levels. The platform also introduces unique features like Dynamic Avatars, which provide players with real-time insights into their opponents’ play styles. These avatars dynamically adjust their expressions based on the opponent’s behavior, offering an intuitive and engaging way to read the competition. Additionally, the Cub3d Sit and Go Tournaments (SNGs) allow players to win up to 1500x their buy-in in minutes.
Expanding the Reach to Omnichannel Poker with Rivers Casinos
RSI’s collaboration with the renowned poker rooms at Rivers Casinos in Pittsburgh (above) and Philadelphia enhances the poker experience for retail players, offering additional rewards and promotions that connect online and in-person play. Retail players can enjoy integrated rewards and seamless transitions between digital and live poker environments, making it easier to engage and play across both platforms. This omnichannel approach adds value for Rivers Casino’s poker community while offering all players the benefits of playing both online and live.
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Low Rake & iRush Rewards Program
BetRivers Poker will offer among the lowest rake in Pennsylvania, giving players more value with every hand. Players also benefit from poker’s integration into the award-winning BetRivers iRush Rewards program, where they can earn and redeem points across both digital and retail properties. This cross-vertical integration highlights RSI’s dedication to delivering value across all gaming verticals, including online casino and sportsbook, with poker expected to drive a substantial overall revenue uplift.
Collaboration with Poker Night in America TV Series
BetRivers Poker’s reach will be expanded through its association with the well-known Poker Night in America (PNIA) series, owned by RSI. BetRivers Poker will appear across PNIA’s platforms, including social media, streaming, and its TV show, with plans to increase its presence over time. This exposure will help introduce BetRivers Poker to a broader audience of poker enthusiasts, leveraging PNIA’s established reach and influence in the poker community.
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The Future of BetRivers Poker
The BetRivers online poker platform will initially launch in Pennsylvania, with plans to expand into additional jurisdictions as part of RSI’s long-term strategy. With its innovative features, strong partnerships, and a commitment to putting the player first, BetRivers is set to become the premier destination for online poker.
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