Scientific Games Corporation has launched OpenSports, the company’s new suite of sports betting technology.
OpenSports signals the transformation of its sports book product vision through an enhanced stack of solutions and speed-to-market delivery with player experience at the core of the proposition. The completely redesigned sports book solution offers customers a modular portfolio of products that can be mixed and matched to meet specific needs:
• OpenBet remains the core sports betting technology solution, the backbone on which a sports book can operate through SG Digital’s proprietary betting engines tested for scale through global sporting events;
• OpenPlatform provides world-class, fully compliant player account and wallet services and functionality;
•OpenTrade, powered by recently acquired Don Best Sports, offers 360-degree managed trading services including pricing, odds, and feeds;
• OpenEngage powers sports book operators with player-focused flexible and innovative interfaces for digital (mobile apps, mobile web and desktop) and retail (SSBT, EPOS and Content Display); and,
• OpenAccelerate helps operators implement, manage and run the day-to-day business of their sportsbook. A team of experienced industry personnel designing and executing critical strategy and world class performance across acquisition, retention and player engagement.
“This evolution of our sports book products and services has been in line with our goal of providing unrivaled player experiences for our customers,” said Keith O’Loughlin, senior vice president, sportsbook for SG Digital. “The unification of our portfolio under a single brand allows us to help our customers connect better with their players and deliver next-level engagement.
“As a business, we’ve grown through strategic M&A and continued to invest in our cutting-edge technology solutions to meet our customer and players’ evolving needs. OpenSports acknowledges and embraces that change by giving our customers exactly what they need to win in the sports betting arena. It’s a natural next step for us to continuously improve the way we connect customer needs with world class player experiences.
“The game has changed. We’ve changed. We’re here to set the new standard by which this industry operates.”
The new technology will have at least one very high-profile user. In a separate release, the company announced a partnership with Wynn Resorts, supporting the launch of Wynn Resorts’ unique digital sports betting and iGaming applications in the U.S.
Wynn Resorts intends to initially launch in New Jersey and utilize several Scientific Games products and services, including a sports betting and iGaming system, a managed sports trading service, and Scientific Games’ market-leading content aggregation system that is home to more than 2,000 digital games such as 88 Fortunes, Raging Rhino, Zeus and more.
It will be the first foray into New Jersey iGaming and sports betting for Wynn, which does not operate a casino in Atlantic City.
“The deal positions Wynn for online gambling market entry and expansion both in the states where it operates retail casinos (Massachusetts, Nevada) and in select states where online gambling legislation is pending,” said Eilers & Krejcik gaming analyst Chris Grove in an interview with CDC Gaming Reports. “Wynn continues to tack toward online gambling in the post-Steve Wynn era.”
