Sports betting platform supplier GAN Limited, a leading business-to-business supplier of internet gaming software-as-a-service solutions primarily to the U.S. land-based casino industry, announced the launch of a simulated internet sports betting experience for an existing major Midwestern region retail casino operator client, Jack Entertainment.
Available online at PlayJACK.com, simulated sports betting represents a material extension of GAN’s current Simulated Gaming product and leverages the existing technical integration between GAN’s GameSTACK enterprise software platform, alongside sports betting technology partner Kambi.
Sports gamblers can easily sign up online, commence sports betting purely for entertainment purposes, and see how they perform relative to other sports gamblers in their state. All major U.S. sports events are available together with a full range of pre-game and in-running betting, powered by Kambi.
GAN’s retail casino operator clients of Simulated Gaming can now seek to gain an advantage previously only enjoyed by major daily fantasy sports operators by acquiring future sports gamblers online today, at a lower marketing cost than the expected cost tomorrow, once the real money regulated sports betting market commences.
Equipped with this “industrial strength” simulated sports wagering experience, GAN clients can now appeal to and engage online with the young-to-middle-aged male sports gambler who sits at the center of the internet sports gambling consumer demographic and future internet sports betting revenue opportunity.
Management anticipates the addition of simulated sports betting to accelerate sales of Simulated Gaming to additional U.S. retail casino operators. GAN’s integrated solutions offer both simulated internet casino gaming to retail customers and simulated sports betting that will appeal to a younger consumer demographic not already present within retail casinos.
“The addition of simulated internet sports betting is a natural extension of our existing product offering with key partners, as it offers sports bettors, in any state, the ability to participate in active sporting events with the added benefit of full integration with rewards program,” said Tom Ustunel, vice president of gaming operations at GAN. “We will continue to work closely with relevant partners on all aspects of our current and subsequent rollouts, including plans for the launch of real-money internet sports betting and casino gaming, pending regulation.”