BetMGM Unveils Jon Hamm In Its ‘Make it Legendary’ Campaign

A sophisticated brand refresh for BetMGM launches with new spots starring award-winning actor Jon Hamm. The spots target new markets and seek to bring the Las Vegas spirit to online gaming and sports betting.

BetMGM last week unveiled the next evolution of its brand in collaboration, which highlights the company’s dynamic entertainment ecosystem—one that unlocks a world of possibilities, elevated experiences, and exceptional hospitality. Bringing the brand to life, the new “Make it Legendary” campaign is anchored by a series of multi-channel spots featuring BetMGM’s newest brand ambassador: Emmy Award and Golden Globe Award-winning actor Jon Hamm.

Vegas Appeal

“This isn’t just a campaign—it’s a reimagining of what BetMGM stands for. We’re at the forefront of entertainment and gaming, with the spirit of Las Vegas woven into our DNA,” said Casey Hurbis, chief marketing officer for BetMGM. “Our new positioning celebrates the thrill, spectacle, and storytelling potential in every spin, play, and reward. With Jon Hamm’s talent and universal appeal, he’s a natural fit to represent the refined essence of our brand.”

 

 

The first of six new spots premiered in late August during college football games, with additional spots rolling out across TV, social, digital, out-of-home, and BetMGM properties nationwide. Directed by two-time Directors Guild of America Director of the Year Noam Murro, the spots leverage Hamm’s charisma and storytelling charm to make every interaction feel like an elevated experience.

Hamm said, “BetMGM is all about style, and the ‘Make it Legendary’ campaign captures that energy. It’s witty, cinematic, and shows that betting with BetMGM is an unmatched experience.”

Play Responsibly

As BetMGM continues to expand into new markets and introduce new features, responsible gaming remains a key focus. Additionally, BetMGM is proud to provide resources to help customers play responsibly, including GameSense, an industry-leading program developed and licensed to MGM Resorts by the British Columbia Lottery Corporation. Through the integration within BetMGM’s mobile and desktop platforms, customers can receive the same GameSense experience they have grown to rely on at MGM Resorts properties nationwide. This complements BetMGM‘s already existing responsible gambling tools, which serve to provide customers with an entertaining and safe digital experience.

 

 

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