Betdaq has launched a fixed-odds sportsbook to complement its 2 percent exchange and online casino, the company announced.
The sportsbook will be backed by a multi-channel marketing campaign that includes PR and social media activities with ex-England footballer Glen Johnson. It also offers a shared Betdaq wallet, best odds guaranteed, full and partial cash out, live streaming and in-play betting with visualizations, according to a press release.
The platform was developed in conjunction with Betdaq’s exchange platform provider gbet, while utilizing pricing input and expertise from parent company GVC Holdings.
The development follows strong growth over the past 18 months since Betdaq first switched to a permanently low 2% commission on all exchange markets and bets, the release said.
“Launching the Betdaq sportsbook is the realization of a key strategic aim,” said Betdaq Managing Director Shane McLaughlin in the release. “The consolidated Betdaq exchange-sportsbook-casino demonstrates our strength as part of GVC and means customers can enjoy an improved experience. The exchange remains our central product and the complementary introduction of the sportsbook allows us to attract and convert new players.”
