FOX Sports has partnered sports data provider Sportradar to utilize new tools and redefine data-driven sports coverage.
Sportradar is developing new research tools, data products and machine learning technology that will enable FOX Sports broadcasters to bolster in-game and digital content with real-time and historic sports data via API, the network said in a press release.
The partnership makes Fox Sports one of the first U.S. networks to expand sports league content within Sportradar’s cutting-edge research platform, Radar360, the release said.
“Sportradar is obsessed with the fan experience, and driven by the opportunity to be a good partner to today’s sports storytellers,” said Steve Byrd, head of global strategic partnerships for SportRadar in the release. “Media partners use our turnkey services to tell unique, data-driven stories. With these expanded capabilities, it will be even easier to comprehend trends and produce amazing content for pre-, in-, and post-game consumption.”
