Pennsylvania Casino Prepares for iGaming

The owner of Parx Casino in Bensalem, Pennsylvania, which was the first to apply for a full online gaming license, is now making additions to its staff to handle the property’s online gaming and sports betting domains. Former San Manuel Interactive chief Matt Cullen (l.) has been named to lead the effort.

Greenwood Gaming and Entertainment, owner of Pennsylvania’s most profitable brick-and-mortar casino, the Parx Casino in Bensalem, was the first of nine operators to submit an application for full online gaming, including online slots, poker and table games.

The casino is now moving quickly to prepare to offer online games. Last week, Parx announced the hiring of Matthew Cullen as senior vice president of interactive gaming & sports. Cullen is charged with developing both online gaming and sports betting domains for Parx.

“Matthew is joining the Parx Casino team at a very exciting time for our company,” said Chief Technology Officer John Dixon. “With online gaming and sports betting on the near horizon, Parx Casino is perfectly positioned to offer our guests the absolute best gaming and entertainment experience anywhere in the region.

“Matthew’s unique professional pedigree of online gaming, corporate development, marketing, product and business strategy, and digital technology, makes him an ideal person to lead our expanding business footprint.”

Cullen has 25 years of experience in online gaming and digital media. He served as CEO of San Manuel Digital, president of RocketPlay (now part of AGS), and vice president of new ventures for Paddy Power Betfair.

Greenwood is partnering with GAN to launch online gaming, naming GAN as the provider of its online gaming platform in its iGaming petition to the Pennsylvania Gaming Control Board. “GAN has demonstrated its regulated gaming capability in New Jersey and the merits of integrating with a casino management system,” Dixon told MarketWatch. “Parx Casino will have the opportunity to launch regulated gaming in Pennsylvania later this year, subject to the regulatory approval of the PGCB.”

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