An internet sports betting company and an online gambling software provider are partnering in anticipation of online sports betting in Pennsylvania. Sports betting platform supplier SBTech and online gaming software supplier GAN announced a strategic relationship to serve the potential new market.
Pennsylvania recently legalized online gaming, and, should the federal sports betting ban be eliminated, it is widely expected that online wagering will be central to any new program.
SBTech provides managed sports betting solutions to more than 50 online gambling sites around the world. GAN provides real-money and social casino software platforms to more than 70 casinos, including a social casino run by Pennsylvania’s Parx Casino in Bensalem, the state’s most successful casino.
Under the plan, SBTech’s sports betting software would be integrated with GAN’s online gambling software platform, according to a joint press release.
The plan, of course, in contingent on the federal sports betting ban under the 1992 Professional and Amateur Sports Protection Act (PASPA) be overturned, either through the current appeal of New Jersey’s sports betting law before the U.S. Supreme Court or through an act of Congress.
SBTech CEO Richard Carter says if SCOTUS overturns PASPA, SBTech and GAN could soon book the first online sports bet in states including Pennsylvania.
“GAN is a licensed, trusted partner to more than a dozen U.S. casino operators, and is equipped with unique intellectual property and a proven track record in delivering and growing internet gaming businesses in the United States,” Carter said. “This partnership is a logical step for SBTech, and allows the company to rapidly introduce its sports betting technology and services to a wide range of U.S. casinos with a view to being the first provider to settle a U.S. sports bet online and on-property in states such as New Jersey and Pennsylvania, in close collaboration with GAN.”
GAN CEO Dermot Smurfit added, “GAN has been asked by several clients to review, procure and support the delivery of a sports betting solution both online and in the on-property retail channel in the event PASPA is overturned. We have conducted a lengthy diligence process in Europe to identify a preferred sports betting partner based on their technical capability, U.S. licensing suitability, ability to integrate seamlessly with GAN’s enterprise software platform and the sophistication of their managed sports services. We are delighted to announce this strategic relationship with SBTech.”