A Slice of Heaven on the Las Vegas Strip

Caesars Entertainment is partnering with a trio of leaders in virtual reality entertainment, including rock star Perry Farrell (l.), on a $100 million multi-themed attraction at the Linq. Titled “Kind Heaven,” the project is slated to open next year as a totally immersive, one a one-of-a-kind augmented reality experience.

A unique augmented reality attraction is coming to The Linq Promenade on the Las Vegas Strip.

Caesars Entertainment is partnering with rock star and entrepreneur Perry Farrell, a company called Immersive Reality and virtual effects wizard and Academy Award winner Ed Jones to create Kind Heaven, a Southeast Asia-themed extravaganza that will encompass 100,000 square feet on four levels between Harrah’s Las Vegas and the Flamingo.

Kind Heaven will offer visitors an array of virtual and augmented reality experiences in a variety of themed presentations. There also will be venues for different genres of live music by performers from Southeast Asia and the United States, curated by Farrell, and a cutting-edge all cashless payment system that will accept bitcoin and other digital currencies.

Priced at $100 million the project will employ hundreds of performers, engineers and technicians and is slated to debut in August 2019.

“I have had this secret for about five years. I couldn’t contain myself. I’m happy that it’s finally out,” said Farrell, best-known for front alternative rock bands Jane’s Addiction and Porno for Pyros and whose business ventures extend to the Lollapalooza music festival, which he founded, and an exhibit at the Pro Football Hall of Fame featuring holograms of Joe Namath and Vince Lombardi.

Cary Granat, a former Miramax film and TV producer who heads Immersive Artistry, said Kind Heaven expects to offer matinees open daily to people of all ages and special evening shows for the 21 and older crowd.

Kind Heaven will offer visitors an array of virtual and augmented reality experiences in a variety of themed presentations and venues for different genres of live music by performers from Southeast Asia and the United States, curated by Farrell, best-known for front alternative rock bands Jane’s Addiction and Porno for Pyros and whose business ventures extend to the Lollapalooza music festival, which he founded, and an exhibit at the Pro Football Hall of Fame featuring holograms of Joe Namath and Vince Lombardi.

Priced at $100 million it will employ hundreds of performers, engineers and technicians.

“I have had this secret for about five years,” said Farrell. “I couldn’t contain myself. I’m happy that it’s finally out.”

The attraction also will employ a cutting-edge all cashless payment system that will accept bitcoin and other digital currencies.

Cary Granat, a former Miramax film and TV producer who heads Immersive Artistry, said Kind Heaven will feature daily matinees open to people of all ages and evening shows for the 21 and older crowd.

Opening is slated for August 2019.

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