An analyst from JP Moran Securities Australia Ltd. said in an investor note last week that the prospect of Australian slot manufacturing giant Aristocrat Leisure Limited entering the real-money online slot market in the U.S. is a “matter of when and how, not if.”
Aristocrat was one of the first manufacturers to place its game content on social casinos through a white-label application, but has yet to enter the real-money iGaming market in the U.S., where internet gaming is currently legal in six states.
“We expect four additional states to legalize iGaming in the coming years, driven by tax opportunities and sports-betting expansion,” said the JP Morgan report, which noted that Aristocrat has the ability to “build once and distribute twice,” thanks to “overlapping” research and development potential between social casino free-to-play games and real-money iGaming.
