Revamped Lucky Lady Casino Awaits

The old Normandie Casino (l.), California’s oldest card club, has been reborn as the Lucky Lady Casino after new owner Larry Flynt spent a reported $60 million to revamp it. He held a grand opening for the new, flashy Lady last week.

Larry Flynt’s revamped Lucky Lady Casino has reopened in Gardena. Formerly the venerable Normandie Casino, typified by a drab beige and brown décor, Flynt has added white chandeliers, textured red walls, marble floors for a total makeover that suggests a Mediterranean villa.

Flynt purchased the Normandie when its owners were forced to give up their licenses due to violating federal money-laundering laws.

Flynt, 74, told the Daily Breeze, “Most casinos in the Southland all look like big barns. We try to give it that Vegas flair and upscale decor. When people are there, they get a feeling like they’re really there to have a good time.”

Flynt also owns the Hustler Casino a few blocks away, which he has operated for 17 years—also in Gardena.

When Flynt purchased the Normandie last July he battled city officials over their proposal that he pay a certain amount of tax annually, $800,000, instead of an amount based on actual profits. He also resisted attempts to tone down a sexy welcoming sign of a half-nude cartoon woman.  In return he promised to pour more than $60 million into revamping the older casino, which was the oldest card room in the state and had operated since the 1940s.

Now, says Flynt, his investment is paying off.  He told the Breeze, “We’ve actually exceeded our expectations. In the past two months, business is almost doubled from when we took it over. It’s doing a little better than the Hustler did when it first opened. We were able to keep existing clientele and add to that.”

Flynt plans to add a hotel and shops. “We wanted to get the casino opened first,” he said. “Then, I’m going to have my architect come in and we’re going to find the best way to develop the rest of the property. But it will definitely complement the city.”

Related Articles

Subscribe to Newsletter

Sign up to receive the latest online gaming and sports betting promotions, news, and information.

History Playbook

On This Day In Sports

August 1, 1972 — Padres first baseman Nate Colbert ties a major league record by belting five home runs off five different pitchers during a doubleheader against the Braves at Atlanta-Fulton County Stadium.

On This Day In Sports

August 3, 2019 — Four Astros pitchers combine for a no-hitter to crush the Mariners 9-0 at Minute Maid Park in Houston. Aaron Sanchez starts and hurls six innings. Will Harris, Joe Biagini, and Chris Devenski each contribute a hitless inning.