Twin River’s purchase of Bally’s Atlantic City has paid dividends as the casino company signed a multi-year partnership with PointsBet August 6 to offer an online gaming site in New Jersey.
The Rhode Island-based Twin River agreed to purchase Bally’s from Caesars Entertainment for $25 million. New Jersey regulators must approve the transaction, according to CDC Gaming Reports.
George Papanier, Twin River CEO, said the online gaming site will help improve Bally’s product offerings. “We are also extremely excited to have the opportunity to participate in the best-in-class mobile gaming environment that New Jersey has created and that we believe will bring new and innovative offerings to the market,” he said.
Papanier also said the company has an ambitious redevelopment plan “to fundamentally transform the property.” The transformation includes rooms, the gaming space, restaurants, and upgrading the convention space.
