DraftKings announced it will begin offering live sports streaming through its newly-formed partnership with EuroLeague Basketball.
“Our goal is to become the one-stop destination and mobile companion for sports fans globally,” said DraftKings CEO and co-founder, Jason Robins at a conference in Lisbon. “Adding a live streaming component allows us to provide the best and most seamless product for our customers. This is what the future of sports looks like.”
DraftKings will offer the live coverage of EuroLeague games in early 2018 on the DraftKings app, as well as an opportunity to watch multiple games by playing in a $3 and above DraftKings contest.
“We are proud to be breaking new ground with such a forward-thinking partner as DraftKings,” said Jordi Bertomeu, EuroLeague Basketball President and CEO in a press release. “Combining fantasy with live-streamed games is a perfect match, not only for the countless passionate EuroLeague fans we have already, but for the many new ones who will now discover our unique brand of basketball through DraftKings.”