High Stakes, Higher Standards: BetMGM Ups the Ante for Responsible Gaming

BetMGM and EPIC have agreed to extend their relationship for a sixth year. Feedback from training during Problem Gambling Awareness Month shows strong increases in confidence and knowledge among BetMGM teams, committed to assisting any customers who suffer from problem gambling.

BetMGM has extended its relationship with EPIC Global Solutions for a sixth year, drawing on the consultancy’s lived experience model to support player protection excellence across key consumer-facing teams.

BetMGM originally partnered with EPIC to provide meaningful exposure to the human impact of problem gambling for its employees and stakeholders. The “lived experience” approach from EPIC continues to positively impact the organization’s responsible gambling framework, training strategy, and stakeholder engagement.

Be Aware

Through the extension of the work in 2026, EPIC has initially delivered two sessions of its “Gambling Harm Awareness” program to BetMGM teams during March, coinciding with Problem Gambling Awareness Month, and will undertake two further scheduled sessions with BetMGM’s customer-facing teams later in the year. Additional Gambling Harm Awareness sessions have been agreed for September, alongside digital Responsible Gambling training and an advisory day with EPIC consultants.

Client feedback from the two March engagements has evidenced strong increases in both knowledge and confidence around gambling issues among BetMGM teams. Quantitative feedback from employee surveys confirmed:

  • 100% agreed or strongly agreed they had a better understanding of the potential personal, social, and financial effects of gambling harm, as well as a better understanding of how RG supports healthy play and how PG manifests as harm, and how proactive engagement can protect customers and the company.
  • 98% agreed or strongly agreed they had a better understanding of how to identify key indicators in customer behavior, communication, or play patterns.
  • 95% of respondents agreed or strongly agreed they had better knowledge of the difference between responsible gambling (RG) and problem gambling (PG).
  • 100% of respondents agreed or strongly agreed that they felt confident in recognizing the signs of gambling harm and in identifying common risk factors and vulnerable groups.

 

Richard Taylor, director of responsible gambling for BetMGM, said, “Our long-standing partnership with EPIC Global Solutions continues to play an important role in how we support responsible play at BetMGM. Their lived experience approach brings valuable insight to our teams and enhances how we recognize and respond to gambling-related risk. As we enter our sixth year working together, EPIC’s expertise remains essential to strengthening our culture of responsibility across the business.”

Committed to Responsibility

“BetMGM continues to demonstrate a clear commitment to player protection, evidenced by the longevity of their working relationship with EPIC,” added Cory Brown, gaming policy and consumer protection manager, North America, EPIC Global Solutions.

“We’re pleased to have supported their mission for six years and look forward to further strengthening their team’s knowledge with the additional training we’re scheduled to deliver later this year.”

 

 

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